| Shaker has a team of award-winning creative bartenders and trainers who are passionate about all things bar and drink, we pride ourselves on being experts in the business of drinks, the brands, the trade and the categories and work with some of the largest and smallest brands in the trade. We conduct inspirational and thought provoking training programs for national and international brands.
We are experts in designing mouth-watering cocktails and inspirational and educational training and offer bespoke training programs to drinks and lifestyle brands.
Case Study - Shloer
Background
Shaker were instructed by Shloer to design a range of non-alcoholic cocktails using their range of sparkling juice drinks.
What Shaker did
Shaker appointed one of our top mixologists to design and name a selection of memorable mocktails which where sampled by the shloer brand managers, amoungst the drinks were 'Its your Shhhparkle', 'Shloer Cosmo' and the 'Sparkling Cherry Bakewell'. Shaker then provided a team of top bartenders and a branded portable cocktail bar for the four summer screenings, servings hundreds of shloer fans across the country. After the success of the summer drinks Shaker were instructed by Shloer to design a winter drinks collection with a kick (alcohol) the results can be viewed and sampled at the Shloer website
Gallery - view more pics
Case Study - British American Tobacco (China)
Background
Shaker were appointed by BAT (China) to design branded drinks and a bartender training program for the Horeca College of Excellence to be conducted in Shanghai, Beijing and Guangzhou for 100 bartenders. The two brands sponsoring the training were Kent and 555.
What Shaker did
Shaker designed a tailored bartender training program alongside the marketing agency assisting in the delivery of the Horeca College of Excellence. 100 bartenders were trained by our MD Adam Freeth in the 3 cities with some of China's top bartenders in attendence. The objectives were met and exceeded through intense and interative classic and contemporary cocktail category demonstrations. Some of the drinks that came out of the creative session were the Vanilla and Tobacco Daiquiri, using the tobacco leaves of Kent infused in vanilla syrup; The Kenthatten, a modern twist on the all time classic and the 555fashioned.
The Horeca bartender training manual was translated into Mandarin and Canton, each bartender recieved a certificate of attendence and some goodies as a reminder of the day, the feedback from the bartenders was amazing and the demonstrations and training went down a storm.
Clients;
Drinks Brands
St Lucia Distillers - Chairmans Reserve, Bounty Rum, La Belle Liqueurs
Tanqueray Gin
Johnnie Walker Black Label
Jose Cuervo Tequila
Talisker Malt Whiskey
Bacardi Brown Foreman
Pernod Ricard
One. The Functional Drink
Pago Fruit Juices
Britvic Soft Drinks
Lifestyle Brands
Maxim Magazine
Paul Smith
Christian Dior
British American Tobacco
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