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He must have sound and fluent conversation; he cannot be drunken or dirty; the slightest dubiousness is quick to exile him to the police force, journalism, the oyster boats, or some other Siberia of the broken.

Brand Consultancy

Case Study - Global Brands

www.globalbrand.com

Background

The company is now expanding into new markets and broadening their portfolio by developing and distributing a selection of imported beers and spirits within the UK and trial markets.

Shaker were invited to

Help Global Brands define and develop their internal sales team's spirit brand and bar training program, working closely with Global Brands team to help them create a strong, inspiring and pragmatic program.

Shaker Brief

Research and design a thorough spirit, bar and cocktail training program for thirty sales executives of brand company Global Brands.

To provide the necessary knowledge and skills to prepare the sales team of Global Brands for the On-trade retailers and wholesalers in the UK marketplace.

To deliver a thought provoking, relevant and inspiring insight into the practical and theoretical applications of the professional bartender.

Results

Shaker gathered feedback from the delegates following the course - here are some of the results;

100% of those attending rated the course delivery as "Outstanding".
83% of attendees thought that the program "Exceeded" their objectives and expectations.
100% of delegates rated the knowledge of our training team as either "Excellent or Outstanding"

Testimonials

"I was very impressed with the delivery and content of the programme. Shaker made spirits fun and accessible for our sales team. It would be even better if we had had the course at the Shaker School in London" Helen Tungland - Marketing Manager

"An excellent day, content was at the correct level for my team, with a real understanding of what our spirits can deliver the customer & consumer. Helped my team identify the right outlets for each brand. Thanks" Clive Thorpe - Regional Manager