Shaker. Background

Shaker® was conceived by Adam Freeth in 2001 as part of a BA and MSc in Business Management and Entrepreneurship, coupled with his bartending exploits throughout Europe. Our first training program (the International Bartenders Course – IBC) was delivered to a budding group of five in the winter of 2001, followed by our first events service at a small house party in Gloucestershire.

Today Shaker has evolved into a globally respected authority on bartender training and cocktail culture.   Shaker now operates two core divisions Shaker BarSchool® and Shaker Events training over 500 bartenders and consulting with some of the largest spirit brands in the world with branches in Birmingham, London, Cape Town and Johannesburg.

“We like to think of our business as a cocktail of services supporting the needs of the ever evolving hospitality industry.” Adam Freeth (Founder of Shaker®)

Shaker. The Business

The Shaker BarSchool® operates world class bartender training academies and a definitive range of accredited and vocational hospitality courses from cocktail masterclasses to professional and advanced bartender courses, wine and spirit and licensee courses. Shaker® provides a turnkey training solution for hospitality businesses and individuals.

Shaker BarSchool® has attracted the interest from a number of global brands including Diageo, Pernod Ricard, Bacardi, Cellar Trends, Moet Hennessy, Inspirit Brands, Global Brands, First Drinks, Grants, Red Bull and Funkin.

Shaker BarSchool® Mission

‘to offer unrivalled practical and theoretical bartender training and educational courses for the hospitality industry. Our mission is to evolve our courses amid the ever-changing climates of the industry and provide an environment which endorses that advancement’

Training and Support

Shaker® provides a thorough and comprehensive set-up and operational training program to the franchisee and their team for between 3 weeks and can be provided either in the local market or at their Head Office in Birmingham. The initial training covers all aspects of the business administration, sales and marketing and operations.
The initial training covers:

• BarSchool Set-up

• Sales and Administration

• Marketing. The Shaker Way

• Train the Trainer Program

On-going training and updates are provided on a regular basis throughout the franchise agreement. The franchisee will be given a complete operations manual.

Franchise Investment

Capital Investment: £17,540.00 inc VAT – this includes website, marketing material and set-up of Shaker BarSchool facilities.

Additional Working Capital: £5,000.00

Franchise Fee: £15,000.00 per region

Total Franchise Package: Between £32,540.00

Royalties

Management Fee – 5% of Turnover fixed management fee for the period of the franchise.

More financial and franchise information will be given on completion of application form and our confidentiality agreement has been signed.

Countries/ Territories

Shaker® currently operates in Birmingham, London, Cape Town and Johannesburg and services England and South Africa.
We are looking for franchisees for the following countries/territories.

2009/10
• Scotland, Northern Ireland/Ireland

2010 - 2012
• India – Mumbai, New Delhi, Chennai
• Europe – Poland, Slovakia, Austria, Portugal, France, Spain, Greece
• Caribbean – Jamaica, St Lucia, Barbados.
• China – Shanghai, Beijing, Guangzhou, Hong Kong and Macau
• UAE – Dubai or Abu Dhabi
• America – New York, San Francisco, Miami, LA.
• Australia – Canberra, Sydney or Melbourne

Each region can be operated by a single or multiple franchisees.

Premises required between 150 – 250 sq meters (approx 1500 – 2500 sq ft).